Madden 25

We’re hitting the sticks and bringing the boom in M25. You should too.

Creative Direction
EA Sports - American Football Creative Dept.

Client
EA Sports

Year
Summer 2024

MADDEN 25 TVC

TVC for the launch of Madden 25 featuring cover star and NFL QB, Christian McCaffery.

Directors
EA Sports - American Football Creative Dept.

Producers

Builders Club NYC

MADDEN 25 - Ratings Hotline

Defend your NFL superstars and make your case by hitting up the Madden Ratings Hotline.

Directors & Copywriters
Isabella Acitelli

Bradley Freeman

Producers

EA Sports Social Team

MADDEN 25 - Madden Cruiser Tour Activation

Taking the Madden fandom on the road throughout the NFL season.

Creative Direction

EA Sports - American Football Creative Dept.

See the whole darn thing here.

Other Work