Work Experience

Graduate Teaching Assistant

August 2023 - Present

• Assisting Dr. Marialena Rivera in teaching COM301E, a foundational course for students at Moody College of Communication.
  

• Conducting daily administrative tasks to streamline the course, managing logistical aspects and contributing to the overall efficiency of the students' in-class experience.
  

• Fostering a positive and inclusive learning environment by actively participating in the design and implementation of student-focused initiatives within the course.

Creative Intern

May 2024 - August 2024

• Offered creative direction for diverse marketing campaigns, including comprehensive Go-to-Market (GTM) strategies, successfully driving the promotion and launch of American Football titles.
  

• Collaborated closely with talent on set, managing all aspects of production to ensure a smooth execution that aligned with the creative vision and strategic objectives.
  

• Wrote compelling scripts and ideated innovative concepts, consistently contributing creative solutions that identified future growth opportunities.

Marketing Coordinator

September 2022 - February 2023

• Oversaw end-to-end delivery and flawless execution of impactful marketing campaigns, ensuring seamless coordination across teams and channels.

• Served as the key driving force behind copywriting initiatives for diverse platforms, including email, website, and internal content, maintaining a consistent and compelling brand voice.

• Facilitated transparent and efficient communication between departments, acting as a dedicated liaison for the marketing team to streamline operations across multiple channels.

• Pioneered the creation of captivating social media content, playing a pivotal role in engaging the consumer base and establishing product credibility through innovative and strategic content initiatives.

Freelance Copywriter

June 2022 - September 2022

• Leveraged SEO best practices to craft compelling and engaging copy on a weekly basis for contracted media companies, such as Nexstar Media.

• Collaborated closely with senior editors to ensure efficient publication and the highest level of quality in articles.

• Covered diverse topics, ranging from product recommendations and instructional guides to best shopping practices.

Staff Writer

January 2020 - April 2021

• Produced and published weekly articles covering fashion, entertainment, news, and lifestyle on the HerCampus website, showcasing a diverse range of content creation skills.

• Collaborated with Campus Trendsetters, contributing to the development and execution of engaging social media campaigns and sponsorships, amplifying brand presence and audience engagement.

• Established a successful partnership with Grubhub, serving as a content creator and influencer, effectively bridging the worlds of lifestyle content and brand collaboration to enhance both audience reach and engagement.

• Ensured timely delivery of articles, maintaining a commitment to punctuality in content creation and publication schedules.